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Closing Date: 2026-3-20Company: Coventry University GroupLocation: Beijing
Job Title
Conversion Executive, Customer Onboarding and Experience
Job Reference
3064
Application Closing Date
20/03/2026
Division, Department
CU Recruitment & Admissions Limited (CURA) ,CURA – Conversion
Salary
Competitive starting salary range from 120,000 CNY  up to 138,000CNY per annum (dependent upon experience) with the potential to progress. A discretionary range for candidates with exceptional experience can be discussed/considered
Mode
Permanent , Full Time
Our Mission

Coventry University Group is a global education group with a mission of Creating Better Futures. Driven by our passion and belief that through education, equity, and innovation our students, people, and communities are empowered to transform their lives and the world around them.

Coventry University Recruitment & Admissions (CURA) lives and breathes a passion for finding, enrolling and assisting students to earn a transformational Coventry University degree at one of our campuses. Our reputation for success, innovation and customer focus has significantly grown our student numbers over recent years. We’re now expanding the team to build on this success and to lead the charge as the study abroad market evolves at pace. A competitive base salary, bonus and benefits package available.

The Role

The Role will be based in Beijing (China)

Are you passionate about helping students to take the next step in their education journey? We’re hiring Conversion Executives (Applicant Experience and Onboarding) to deliver impactful engagement activities that guide international applicants from initial interest through to enrolment. Working as part of a globally connected team and based in China, you’ll support market-specific conversion strategies by executing WeChat engagement, telephone outreach, digital campaigns, and online and in-person events – all designed to help students make informed, confident decisions about their future.

This is a fast-paced, student-facing role ideal for professionals with experience in student recruitment, customer service, marketing, or sales. You’ll collaborate closely with regional teams, academic departments and agents to deliver timely, personalised touchpoints that improve conversion outcomes. If you’re target-driven, highly organised, and confident in communicating with diverse audiences, this is your chance to make a meaningful impact while developing your career in international education.

Working as part of the groups global team, you will provide support and assistance to other global offices as and when required.

Our Successful Candidate

We are looking for a passionate, results-driven candidates who can execute a clear plan, collate market intelligence, ensure a return on investment, and inspire a wide range of stakeholders in pursuit of ambitious performance goals.

You will be educated to degree level or equivalent with the ability to communicate proficiently in English both verbally and written.

Your role will involve advising prospective students, managing stakeholder relationships, and ensuring effective performance across all recruitment channels. You will be able to work independently with minimal supervision whilst working with varied priorities.

The Benefits

As a staff member of Coventry University, you will have access to a wide range of industry leading rewards and benefits which includes:
•    Starting from 10 days of Annual leave, 5 days of sick leave, plus Bank Holidays
•    Private medical cover and travel insurance for yourself
•    Annual health check
•    Performance-based annual bonus

Our Culture

As a global Education Group, equality, diversity, and inclusion are embedded within the fabric of our organisation and are a key focus of our core values. We harness the power and potential of the diverse cultures, backgrounds, abilities, and experiences of our students, colleagues, and partners to create opportunities for all.

Full Job Description & Person Specification

We look forward to hearing from you!

Apply Now: https://cugcareers.coventry.ac.uk/job/China-%28Beijing%29-Conversion-Executive%2C-Customer-Onboarding-and-Experience-Chin-beijing/1330263357/

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