About AppInChina
AppInChina helps international companies unlock their potential in China. We’ve published 300+ international apps, SaaS platforms and games, and helped dozens of consumer brands reach Chinese customers through e-commerce, distribution and digital marketing. We’re profitable and fast-growing, revenue up an average of 50% per year over the past five years, with a lean team where capable people get genuine ownership and direct access to decision-makers.
About the Role
We’re looking for a hands-on Digital Marketing Manager who can turn commercial objectives into effective, measurable campaigns. You’ll lead China-focused marketing across three areas: e-commerce, apps and software, and client campaigns, owning the full lifecycle from strategy and proposals through execution, optimisation, and performance analysis. You’ll report directly to the CEO and work closely with our sales and operations teams.
What You’ll Do
E-Commerce: Improve store performance and run promotional campaigns across Tmall Global, JD Worldwide, Douyin and major Chinese social platformsApps and Software: Drive user acquisition through Apple Search Ads, Chinese Android app stores and major Chinese ad platformsClient Campaigns: Design and execute digital marketing campaigns for international companies promoting their products and services in ChinaSocial Media: Plan and deliver high-quality content supporting our e-commerce, software and client marketing objectivesProposals: Develop commercially compelling marketing proposals for prospective and existing clients, then lead implementation once signedPerformance optimization: Monitor campaign data, test new approaches, and continuously improve results
What You’ll Bring
At least 3 years of hands-on China digital marketing experience, with proven campaign results on at least two of: Douyin/Ocean Engine, RedNote (Xiaohongshu), Tencent Ads, Tmall/JD, Apple Search AdsNative Mandarin and professionally fluent English, comfortable working in a bilingual environmentStrong data literacy: you turn campaign performance data into practical decisionsA proactive, test-and-learn mindset and the confidence to own your work end to end
What We Offer
CNY 30,000+/month plus performance-based bonuses; 20 days of paid annual leave in addition to Chinese public holidays; flexible working hours and a culture that respects personal time and does not normalise overtime; Grade A office at China World Tower B, Guomao, with gold-level Trainyard gym membership (CNY 18,888/year). Direct exposure to the CEO, international clients, and both the Chinese and global tech ecosystems
