Job Title: Marketing & Events Manager
Location: Beijing, China
Company: Taozi Tree Yoga
Description:
Taozi Tree Yoga, an award-winning yoga studio in the heart of Beijing, is seeking a creative and proactive Marketing & Events Manager to lead our marketing, digital content, and events. As a key member of our team, you will be responsible for planning and executing impactful marketing campaigns, managing our social media presence, and organizing memorable wellness events. This full-time position is perfect for someone who thrives on creativity, enjoys event coordination, and is passionate about yoga, wellness, and community building.
Responsibilities:
- Marketing Strategy & Content Planning
- Develop and implement monthly and seasonal marketing strategies and calendars.
- Collaborate with the leadership team to plan campaigns aligned with business goals and studio growth.
- Analyze marketing performance and suggest improvements based on results and feedback.
- Social Media Management
- Manage Taozi Tree Yoga’s digital presence, focusing on WeChat and Xiaohongshu (小红书).
- Create and schedule engaging content including class promotions, events, stories, and behind-the-scenes.
- Monitor engagement and respond to messages and comments to grow our online community.
- Design & Video Editing
- Design professional-looking posters, flyers, and digital graphics using tools like Canva.
- Shoot, edit, and produce short-form videos and event recaps to promote the studio, teachers, and offerings.
Events Management
- Plan, coordinate, and manage studio events, outdoor yoga gatherings, teacher trainings, and collaborative promotions.
- Liaise with external venues, partners, and sponsors to create high-impact community events.
- Lead event setup, promotion, logistics, and post-event coverage.
Sponsorship & Brand Partnerships
- Secure sponsorships and promotional collaborations with wellness brands, cafes, lifestyle venues, and local businesses.
- Build and maintain meaningful relationships that align with Taozi Tree Yoga’s brand and values.
Requirements:
We are looking for a creative, detail-oriented, and reliable individual who is passionate about storytelling, branding, and community-centered wellness.
- Language Skills: Native Chinese speaker with strong English proficiency (spoken and written).
- Creative Skills: Experienced in poster design and short-form video editing (e.g., for WeChat Channels or Xiaohongshu (小红书).).
- Social Media Expertise: Skilled in content creation, strategy, and engagement across WeChat and Xiaohongshu (小红书)..
- Event Skills: Organized and confident in planning and managing events from start to finish.
- Branding Mindset: Able to reflect Taozi Tree Yoga’s unique values and voice in all communications.
- Initiative: Self-driven with the ability to independently manage tasks and bring new ideas to life.
- Bonus: Experience working with influencers (KOLs), wellness brands, or the international community is a plus.
Our Offer:
- Benefits:
- Base salary of RMB 8,000- 12,000 per month (depending on experience) + performance-based bonuses
- Access to unlimited Taozi Tree Yoga classes and events
- Free Taozi Tree Yoga Academy trainings/workshops
- Enrollment in Taozi Tree Yoga 200 HR Yoga Teacher Training course
- Potential for further professional development within the studio
- More options open for discussion; let us hear your ideas!
- Hours: 40 hours a week including ad-hoc attendance of yoga events, classes and trainings on weekends and evenings (as needed)
- Location: Sanlitun, Beijing
- Start Date: May | June 2025
About Taozi Tree Yoga:
Taozi Tree Yoga is more than just a studio; it’s a vibrant international community in the heart of Beijing, dedicated to promoting holistic wellness through yoga and mindful living. Join us in our mission to create a nurturing environment where students can grow and thrive.
Our Philosophy:
At the core of Taozi Tree Yoga is a philosophy rooted in balance, growth, and harmony. We embrace the Taoist principle of the Taozi tree, symbolizing resilience, flexibility, and the interconnectedness of all living things. Our classes are designed to cater to practitioners of all levels, promoting physical well-being, mental clarity, and spiritual alignment.
What Sets Us Apart:
- International Community: Join a diverse and welcoming international community that values inclusivity and collaboration. At Taozi Tree Yoga, we celebrate the richness that different cultures bring to our shared journey of wellness.
- Warm and Friendly Atmosphere: Experience the warmth and friendliness that defines our studio. Our space is designed to be a haven where everyone feels welcomed, supported, and encouraged in their yoga practice.
- Exciting Events and Workshops: Beyond our regular classes, we host exciting events and workshops, fostering a sense of excitement and continual growth within our community.
Our Offerings:
- Yoga Classes: From beginner-friendly sessions to advanced practices, our diverse range of yoga classes caters to every individual’s unique needs and preferences.
- Holistic Wellness: Explore a holistic approach to well-being through workshops, seminars, and training that encompass physical fitness, mental health, and spiritual nourishment.
- International Connections: Connect with like-minded individuals from around the world through our international events, creating bonds that extend beyond the studio walls.
The Seeds We Water Are the Seeds That Grow!
To apply, please send your CV and cover letter to Ross at ross@kaivalyacollective.com or via WeChat, WeChat ID: TaoziTreeYoga.
