The British Tourist Authority (BTA) is the national tourism agency and a non-departmental public body funded by the Department of Culture, Media & Sport (DCMS) and trades under the name of VisitBritain/VisitEngland (VB/VE).

BTA is a global organisation with 280+ employees based in 16 different countries and has a diverse culture. VisitBritain is the official tourist board for England, Scotland, and Wales, and is responsible for marketing Great Britain worldwide to prospective travellers.

Our purpose is to drive a thriving tourism industry, creating economic prosperity across Britain.

VB/VE plays a unique role in building England’s tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing Britain’s visitor economy. As the national tourism board, VisitBritain is responsible for targeting international visitors to boost overseas visits and spend in the UK.

Our organisational values have been collaboratively crafted with colleagues across various divisions and geographical locations. They give us a fresh sense of direction and inspire us to drive transformative change within our organisation.

As one global team, we work together with Passion, in Partnership and at Pace:

• with Passion – fuelled by our enthusiasm and positivity to deliver excellent results.
• in Partnership – empowered to work with partners towards a greater aim beyond our own.
• at Pace – delivering innovation through agility, boldness, and bravery to take calculated risk.

Main purpose of the role

This role is pivotal to the design and implementation of VB’s travel trade strategy in China (inclusive of HK) and the efficient and cost-effective delivery of VisitBritain’s trade engagement in the market.

Specifically, the role leads on VisitBritain’s B2B and trade activities in China through KAM, CRM, partnerships, and series of B2B trade events and activities, creating incremental value, regional and seasonal dispersal for both leisure and business tourism to Britain.

Important Information

In order to apply for this vacancy, you must complete personal statement section of the application form highlighting how you meet the criteria stipulated in the job description and person specification and submit it.

If you have any questions, please email recruitment@visitbritain.org

The application window will close at 23:55 (UK Time) on 21 April 2024. Click here to apply.