Job Description

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.

We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021–22 we reached 650 million people.

Job Tile: B2B Marketing Manager Exams

Contract: Indefinite

Location: Beijing, Shanghai, Guangzhou, Chongqing

Role       : PB6 

Role Purpose

To support the China Head of B2B Marketing, Exams in the development and implementation of the country B2B marketing strategy and plans for Exams to address customer needs and market demand effectively, ensuring alignment to the regional and global marketing strategy and brand, and to work in partnership with the Exams SBU to ensure that B2B marketing programmes enable required business targets.

Main accountabilities but not limited to the following:

Strategy and Planning

• Supports the China Head of B2B Marketing, Exams, to develop and execute B2B marketing plans for Exams in China, ensuring they drive and support the strategic objectives for the China Exams business in a flexible, cost-effective way.
• Plans and executes B2B go-to-market plans for Exams across China, agreeing the programmes, delivery mechanisms, budgets and resources.
• Develops and executes campaigns to support a variety of routes to market and maximise impact and share of voice.
• Deploys the British Council brand architecture in line with brand management standards.
• Supports the implementation of B2B digital marketing initiatives, adjusting and optimising campaigns and plans based on performance results to maximise the effectiveness and efficiency of customer acquisition and loyalty enhancement through social media, CMS, SEO, marketing automation, CRM etc.
• Ensures that clear and consistent marketing processes are deployed for China Exams aligned to agreed global marketing processes.
• Monitors and reports on agreed B2B marketing KPIs for Exams in China.

Consultancy, analysis & problem-solving

• Applies professional marketing expertise to develop and enhance Exams B2B marketing strategies, plans and approaches for China.
• Applies core technical and professional knowledge to identify and assess current state of Exams B2B marketing, suggests opportunities for improvement and supports the development of new or improved practice to drive business growth and reduce duplication.
• Presents information clearly supported as needed to tailor the presentation of findings to meet the differing needs of stakeholders in China.
• Supports others in understanding of the context, opportunities and challenges for Exams marketing functions and teams.
• Makes appropriate linkages to issues in the Exams SBU and region, to help ensure that the development of Exams marketing strategies and plans is based on informed business insight and joined-up thinking.
• Proactively seeks colleagues and other feedback to monitor satisfaction with the provision of B2B marketing for Exams and specialist advice and support, enabling improvements to be made where issues are identified.

Business Development

• Supports the implementation of new Exams B2B marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment across the country and to the regional Exams marketing strategy.
• Drives a clear focus on B2B audiences and market segmentation.
• Explains to customers and colleagues within China the need for compliance with agreed marketing policies and processes and produces reports to demonstrate compliance as needed.
• Champions the deployment of the British Council brand architecture, monitors compliance, and manages interventions to address and resolve non-compliance.

Subject/Sector expertise.

• Provides proactive professional advice and support to colleagues to ensure local Exams specific requirements are compliant with marketing policy, process and governance.
• Ensure the development of high quality and effective Exams B2B marketing plans and solutions using and sharing their marketing expertise.
• Improve customer satisfaction by responding quickly and effectively to feedback and insight.
• Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise.

Commercial and financial management

• Using agreed corporate systems and processes, supports budget management for China regarding Exams B2B marketing plans and programmes.
• Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.
• Shows an understanding of value for money/cost effectiveness in the advice, recommendations and support they provide to colleagues in the business teams supporting them to achieve the best results from their projects, products and services.

Relationship and stakeholder management

• Proactively participates in the Marketing Community of Practice and network of marketing professionals developing good working relationships with colleagues across the organisation and the business & operational teams across the country they support.
• Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.
• Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches.

Leadership and management

• Plans and prioritises own work activities to ensure effective delivery of marketing activities for the country over a quarterly to annual time horizon.
• Shares intelligence, experience and ideas to support China Marketing Lead in identifying/developing new ways in which marketing could positively impact upon the British Council’s operational efficiency and effectiveness.

Minimum/ Essential:

• Relevant 5-12years of experience in marketing, or equivalent level of experience
• Experience in a marketing position at a national level within a medium to large organisation.
• Demonstrable experience of developing marketing strategies and plans
• Demonstrable experience in digital marketing
• Demonstrable experience in managing supplier relationships.
• Stakeholder engagement and management

Desirable 

• Experience in a global organisation.
• Experience in a relevant sector or industry e.g. education, Exams
• Relevant external professional organisations e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc. (or equivalent experience)

Local Direct Hire

Applications are welcomed from candidates currently in this location with a natural right to work.

Applications are also welcomed from candidates currently based in other British Council country offices. However, please note candidates must have a natural right to work in the country, on a permanent basis, as immigration clearance and/or on-going visa support is not provided by the British Council for this role.  Relocation support is also not provided.

Closing Date: Tuesday, 26 November 2024- 23:59 IST Time/ 19:29 UK Time

A connected and trusted UK in a more connected and trusted world.

Equality , Diversity, and Inclusion (EDI) Statement

The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment.  We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability.  All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

The British Council is committed to safeguarding children, young people and adults who we work with.

We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.

Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you have any problems with your application please email askhr@britishcouncil.org

Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our ‘ASK HR’ email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.