Contract type: Full time, 3 year rolling employment contract

Reports to:

• Direct line: Head of Fan Development UK
• Dotted line: Managing Director, China

Location: Premier League China Office, China World Office 1, No. 1 Jianguomenwai Avenue, Chaoyang District, Beijing 100004

Overview

The Premier League’s digital media business plays a vital role in helping grow the global reach of our competition, driving acquisition and increasing engagement among football and sports fans, in order to act as a meaningful global promotional vehicle for our member Clubs, broadcast licensees and commercial brand partners.

The Premier League digital media and audience development team aim to drive significant growth in audience reach, engagement, breadth, and depth across an earned, operated, owned and direct set of audiences, while also dedicating particular focus to the three key strategic markets of the U.S., India and China.

This exciting new role in our digital media and audience development team will support on opportunities to grow and broaden the Premier League’s China audience across multiple platforms and fan development efforts, resulting in stronger and deeper fan engagement.

Functionally, this role will report into the Head of Fan Development, and work closely with the rest of the digital media team and across the broader business, to understand the Premier League’s opportunities for growth, and support on turning those opportunities into reality. This includes managing the delivery of the Premier League’s content and product offerings in China, as well as overseeing our market-specific creator programmes.  Administratively, this role will also have a dotted reporting line to Managing Director, China.

The ideal candidate will have a marketing and/or content background, an affinity for sports, and experience of team and/or agency management. They should also have an excellent appreciation of the sports marketing, content and platform landscape, agency management expertise, and outstanding communication and teamwork skills.

Who we are

The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in 800 million homes in 188 countries.

We have a wide variety of responsibilities. These include organising the competition and its Rule Book, as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.

The role

This exciting role involves, but is not limited to, the following duties:

• Day to day management of our localised content and operated social media channels in China, understanding the nuances of cultural context and exploring ways to continually enhance and grow this offer, including new distribution opportunities
• Day to day management of the Premier League’s efforts to reach and acquire new fans to the PL Media estate in China, both within and beyond sport
• Overseeing a new creator programme in China, reaching and engaging our target demographics through the right type of talent, ensuring the output is best-in-class and remaining true to our core brand and values
• Building and strengthening the Premier League’s relationships with social media platforms in China, ensuring we’re working more collaboratively and benefiting from new product releases and advancements
• In collaboration with colleagues, support on influencer and talent management in order to ensure that we are taking a fan-led approach, particularly to attract younger audiences
• Scope and define additional localised content opportunities, and new collaboration opportunities, working with colleagues across other teams
• Co-ordinating the monthly reporting for our localised channels, ensuring clarity of objectives and KPIs across teams as we continuously test and iterate with our output
• Ongoing understanding, analysis and education of the Premier League’s audience in China to better shape strategies and initiatives
• Support the development and delivery of the Premier League’s Future Fans strategy, creating the right content and product opportunities to engage younger audiences in the market
• Support on key market activations and on ground opportunities to nurture existing fans and reach new fans, including collaboration opportunities with clubs, broadcast licensees and brand partners

Requirements for the role

• Minimum of five years work experience in the sports content and marketing landscape at platform, agency, rightsholder, brand or related role
• Experience delivering high-impact fan marketing activity, including activations, collaborations, and content
• Excellent understanding of social media platforms, and their role in fan growth strategies
• Strong creative eye and appreciation for quality execution with an ability to think outside the box
• Experience working with insight, analytics and trends, including summarising reports
• Educated to degree level with experience of managing and producing deliverables in a fast-paced environment
• Strong organisational skills with the ability to schedule and prioritise multiple work streams effectively
• A motivated, creative and organised individual with excellent communication skills
• Collaborative and open-minded team player with the confidence to deliver fair, constructive feedback to agencies
• Keen sports fan with a solid knowledge of the Premier League’s structure and context in the industry

The Premier League is an equal opportunities employer and welcomes applications from all sections of the community. All appointments will be made based on merit.

To apply, please submit your CV and cover letter to the following email address: panpan.jia@premierleague.com . The closing date for applications is 31 March 2025.