Role Objective
Drive organic growth and brand authority for Our Beijing through consistent, SEO-driven written content across owned and social platforms, using local knowledge and efficient AI-assisted workflows.
This role is outcomes-based, not hours-based. Work is completed remotely, with occasional in-person or online meetings when alignment, planning, or collaboration is needed.
Core Responsibilities & Deliverables
Website Blog & SEO
– 4 blog posts per week
– Create content using local Beijing knowledge combined with AI tools to work efficiently
– Batch-produce and schedule content
– Ensure all blog posts are SEO-heavy and structured correctly (H1/H2/H3, internal links, keyword intent)
– Edit and manage the backend of the website (WordPress), including:
• Meta titles & descriptions
• URLs / slugs
• Image alt text
• Categories & tags
• Internal linking
– Monitor basic SEO health (indexing, formatting, consistency)
WeChat Articles
– 2–3 WeChat articles per week
– Articles are posted on the same day at the same time
– Topics assigned in advance
– Articles can be created in bulk and scheduled
– Adapt content for WeChat tone and format rather than direct copy-paste
– 1 post per week on the Our Beijing Facebook page
– 1 post per week into relevant Facebook groups
– Find and respond to relevant comments where appropriate
– Maintain a helpful, human, and local tone
– 1 article per week published on the company profile
– Content focused on experience, insight, and authority
– Articles may be ghostwritten and aligned with brand positioning
Working Model
– Remote role
– No fixed working hours
– Performance measured entirely on agreed deliverables
– Efficient use of AI and technology is expected
– Bulk creation and scheduling are encouraged
– Occasional meetings held as needed for planning, feedback, or alignment
Required Skills & Profile
– Strong written English
– Enjoys creative writing and storytelling
– Good at research and synthesising information
– Solid understanding of SEO fundamentals
– Comfortable editing and managing WordPress backend
– Confident using AI tools to improve speed and output quality
– Organised, detail-oriented, and able to work independently
– Curious, adaptive, and a fast learner
Growth Potential
If the candidate performs well, the role may expand to include additional projects, responsibility, and long-term growth within the company.
How to Apply
Please send your CV to dominic@our-beijing.com
