Cheung Kong Graduate School of Business
Creative Content Manager – Global Marketing & Communications
Job Description:
- Create an editorial plan and schedule for the school’s English-language content production (including the identification of themes and milestones, frequency of articles and social media posts, etc.)
- Write, edit and publish engaging posts for various social networks, including LinkedIn, Facebook, Twitter and Instagram
- Optimize social media posts (language, tone, message) based on our target audience’s behaviors
- Coordinate with internal teams to create promotional posts (e.g. for programs, events, etc.)
- Run campaigns to boost brand awareness (like promotions and competitions)
- Track and report on social media insights (traffic, engagement, shares, conversion rates, etc.)
- Arrange and conduct interviews with faculty, students and alumni on their research, expertise, businesses and/or personal journeys
- Write articles that promote CKGSB and highlight its differentiations from other business schools in China and globally
- Update content for the website, including program introductions, key sections (e.g. Alumni, Faculty), school news and events announcements
- Proactively distribute our news articles to media and partners worldwide for maximum exposure
- Conduct research and analyses of our competitors, with respect to their positioning on their own channels and their coverage in the media
Qualifications:
- Native English speaker or equivalent
- 3-5 years of experience as a Social Media Copywriter, Communications Professional or Journalist
- Hands-on experience using various social media platforms or digital advertising
- Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
- Ability to deliver creative digital content
- Ability to identify trending topics and tailor articles to attract the interest of business editors and readers
- Excellent communication skills
- Experience in ASEAN countries is a plus
- Bachelor’s degree, preferably in Marketing, Communications or a relevant field
- Intermediate-level in writing and speaking Chinese is preferred
To Apply: Please send your resume (CV) and a writing sample to Ms. E Mei at meie@ckgsb.edu.cn
About Cheung Kong Graduate School of Business (CKGSB)
Established in Beijing in November 2002, Cheung Kong Graduate School of Business (CKGSB) aims to cultivate transformative business leaders with a global vision, a humanistic spirit, a strong sense of social responsibility and an innovative mind-set. Funded with generous support from the Li Ka Shing Foundation, CKGSB is China’s first faculty-governed, independent and private business school.
CKGSB is the preeminent choice for management education among influential business leaders and a new generation of disruptors in China. It is also the preferred choice for academics returning to China from leading global business schools. As a globally oriented business school, CKGSB has been positioning itself for East Asia (China, Korea and Japan) and ASEAN countries.
For more information, visit: https://english.ckgsb.edu.cn
