About Our Beijing
Our Beijing is redefining how people experience China.
We don’t simply offer tours. We create authentic experiences that allow travellers to discover a different side of Beijing through adventure, local culture, food, people, and stories.
From cycling through hutongs and exploring the Wild Great Wall, to discovering hidden food spots, meeting local people, and experiencing everyday life in China, our mission is to share the China we know and love in a way that feels real, adventurous, and unforgettable.
We are looking for a creative, proactive, and curious Social Media & Marketing Manager to help grow our brand, build our community, and attract more travellers from around the world.
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Role Overview
The Social Media & Marketing Manager will help develop and execute Our Beijing’s content and marketing strategy across social media, written content platforms, and long-form storytelling channels.
This role combines:
* Social media growth
* Content creation
* Storytelling
* Video editing
* SEO-focused writing
* Community building
* Marketing research
* Data analysis
* AI-powered workflows
We are looking for someone who does not simply create content because “we need to post something”.
We want someone who understands that great brands are built through meaningful stories, authentic connections, and content that people genuinely want to engage with.
The ideal candidate will research what works, bring new ideas, experiment with different approaches, and continuously improve our marketing efforts.
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Key Responsibilities
Social Media Growth & Strategy
Manage and grow Our Beijing’s digital presence across:
* Instagram
* Facebook
* LinkedIn
* Xiaohongshu (Red Note)
* WeChat Channels
* YouTube
Responsibilities include:
* Creating and managing content calendars
* Planning engaging short-form content including reels, videos, stories, and campaigns
* Researching successful content formats, creators, and industry trends
* Analysing performance data to understand what works
* Identifying opportunities to increase reach, engagement, and enquiries
* Testing new ideas and improving content strategy over time
* Maintaining a consistent brand voice across platforms
* Building stronger relationships with our audience and community
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Storytelling & Community Building
Help build a deeper connection between Our Beijing and our audience by sharing the real stories behind our experiences, guests, team, and life in China.
Responsibilities include:
* Finding and developing stories that showcase the people, places, and moments behind Our Beijing
* Turning guest experiences into engaging content that builds trust and inspires future travellers
* Highlighting the personalities of our guides, team members, partners, and local communities
* Sharing behind-the-scenes moments from our experiences and company journey
* Creating content that makes people feel connected to Our Beijing before they visit
* Helping build a community around discovering a different side of China
The goal is not simply to create content, but to create a brand that people feel connected to.
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Video Content Creation & Editing
Transform raw content from our experiences, team, and adventures into engaging videos that match the Our Beijing brand style.
Responsibilities include:
* Editing short-form videos for Instagram, Facebook, Xiaohongshu, and other platforms
* Editing longer-form YouTube content
* Using editing tools such as CapCut and other relevant software
* Creating original edits while also adapting suitable templates when appropriate
* Adding captions, hooks, transitions, music, and other elements to improve engagement
* Understanding how editing choices impact viewer retention and performance
* Improving video quality and storytelling based on audience feedback and results
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YouTube & Long-Form Content
Help develop Our Beijing’s long-term storytelling through YouTube and other longer content formats.
Responsibilities include:
* Developing ideas for engaging long-form videos
* Planning video structures, storylines, and content angles
* Turning experiences, founder stories, guest stories, local discoveries, and behind-the-scenes moments into compelling content
* Researching successful travel, adventure, and business content
* Understanding audience retention and using insights to improve future videos
* Helping build a YouTube channel that increases brand awareness and trust
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Written Content, SEO & Digital Marketing
Create and manage written content across:
* Website blogs
* WeChat Official Account
* LinkedIn
* Facebook
* Other relevant platforms
Responsibilities include:
* Researching topics that attract potential guests
* Creating SEO-focused blog content that improves search visibility
* Writing articles that answer traveller questions and build trust
* Sharing stories and insights that showcase our unique perspective
* Supporting AEO (Answer Engine Optimisation) by creating content that answers common search questions clearly
* Improving website traffic and attracting more potential customers
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AI, Systems & Efficiency
Use AI tools and digital systems to improve creativity, productivity, and workflow efficiency.
Responsibilities include:
* Using AI for research, brainstorming, drafting, editing, and improving content
* Building efficient content creation workflows
* Using scheduling tools to plan content in advance
* Creating repeatable systems that save time and improve consistency
* Staying updated on new tools and opportunities that can improve marketing performance
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Requirements
We are looking for someone who:
* Has a strong understanding of social media, content creation, and digital marketing
* Understands what makes content engaging, valuable, and shareable
* Has strong storytelling ability and creative thinking
* Can analyse data and use insights to improve performance
* Has strong written English skills
* Can create clear and engaging written content
* Can edit videos using tools such as CapCut
* Is organised and able to plan ahead
* Is proactive and comfortable bringing their own ideas
* Enjoys learning, experimenting, and testing new approaches
* Is comfortable using AI tools to improve productivity
Previous experience managing professional social media accounts is highly valuable as it demonstrates an understanding of content planning, analytics, scheduling, and efficient workflows.
However, it is not essential.
We are more interested in finding someone with strong creativity, curiosity, storytelling ability, and the willingness to learn quickly.
Experience with scheduling tools, content management systems, video editing, SEO, and YouTube is highly beneficial.
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Ideal Candidate
The perfect person is not someone who simply wants to “post content”.
We are looking for someone who:
* Thinks like a marketer and storyteller
* Understands that attention is earned through valuable content
* Looks at data to understand what works rather than guessing
* Brings ideas and opportunities proactively
* Enjoys researching, experimenting, and improving
* Wants to help build a unique international brand
* Takes ownership and works collaboratively with the team
You will work closely with the founders to share our experiences, stories, and vision with travellers around the world.
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What We Offer
* ¥3,000 monthly contribution reimbursement
* Opportunity to work with a growing international travel brand
* Creative freedom to test ideas and develop new strategies
* The chance to directly influence the growth of the company
* Flexible working environment
* Opportunity to learn about entrepreneurship, branding, international marketing, and building a global brand
* Opportunities to contribute to and support other exciting projects within our wider group as we continue to grow
As part of our wider vision, there may also be opportunities to work across different projects, brands, and creative initiatives, allowing you to develop a broader understanding of content, marketing, and entrepreneurship.
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We are not looking for someone to simply work for us.
We are looking for someone who wants to work with us, challenge ideas, bring creativity, and help build something special.
Contact
Interested candidates can contact:
dominic@our-beijing.com
